Whozoo tips #14 - What standard property marketing will my commercial estate agent do?

Published: 16/01/2024

Commercial estate agents in the UK employ various marketing strategies to promote and sell commercial properties. The specific approach may vary based on the type of property, its location, target audience, and market conditions. Here are common standard marketing activities that a commercial estate agent may undertake when selling a property:

Property Listings:
•Create comprehensive property listings with detailed information about the commercial property. Listings include key features, specifications, photographs, floor plans, and other relevant details.

Online Platforms:
•Utilize online real estate platforms and portals to maximize visibility. Popular platforms in the UK include Zoopla, Rightmove Commercial, LoopNet, and various industry-specific websites.

Agent's Website:
•Showcase the property on the estate agent's own website. A dedicated property page provides a central location for interested parties to access detailed information.

Social Media Promotion:
•Leverage social media platforms, such as LinkedIn, Twitter, and Facebook, to promote the property. Social media can be effective for reaching a wider audience and engaging with potential buyers or tenants.

Email Marketing:
•Implement targeted email marketing campaigns to reach a database of potential clients, investors, and industry contacts. Email newsletters and property alerts can keep interested parties informed about new listings.

Print Advertising:
•Advertise the property in relevant print publications, industry magazines, or newspapers. Print advertising can still be effective for reaching specific audiences within the business and real estate sectors.

•Install prominent and professional signage on the property itself. Signage helps attract local attention and directs interested parties to the estate agent for more information.

•Utilize networking opportunities within the industry, attending events, conferences, and seminars. Networking can help create awareness and connect with potential buyers, investors, or tenants.

Professional Photography and Virtual Tours:
Invest in professional photography to showcase the property in its best light. Additionally, virtual tours or 3D visualizations can provide a more immersive experience for potential buyers or tenants.

Targeted Marketing Materials:
Develop targeted marketing materials, such as brochures, flyers, and digital presentations, to distribute to potential clients and stakeholders. These materials highlight key selling points and important details about the property.

Direct Marketing:
•Engage in direct marketing efforts, reaching out to known contacts, previous clients, and other relevant parties who may have an interest in the property.

Open Houses and Property Viewings:
•Organize open houses or property viewings to allow potential buyers or tenants to tour the property in person. These events provide an opportunity for direct interaction and negotiation.

Collaboration with Other Agents:
•Collaborate with other commercial estate agents to expand the property's exposure. Co-listing agreements or partnerships can broaden the reach and increase the likelihood of finding the right buyer or tenant.

Market Research and Positioning:
•Conduct market research to understand the competitive landscape and position the property effectively. Highlighting unique features and benefits can set the property apart from others in the market.

By implementing a combination of these marketing strategies, commercial estate agents aim to attract the attention of potential buyers or tenants, generate inquiries, and ultimately facilitate a successful sale or lease transaction. The specific mix of activities may be tailored to the unique characteristics of the property and the target market.